Hangzhou innovatively creates the GPS cultural tourism model and introduces Hangzhou Experience to the global tourism circle
en.hangzhou.com.cn   2022-08-03 15:47   Source: Hangzhou Daily


At the special seminar of Exploration, Practice and Experience on Application of MSMEs and Individual Digital Tools in Tourism co-hosted by Asia-Pacific Economic Cooperation (APEC) and China Tourism Academy recently, Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism introduced GPS-model Hangzhou Experience to the global tourism circle with the topic of "Digital-empowered Cultural and Tourism Consumption".

The relevant person in charge of Hangzhou Tourism Economy Laboratory summarized "digital-empowered cultural tourism consumption" in Hangzhou as GPS. G refers to "guarantee": Guarantee the rights of market entities and share real-time market and industry data with enterprises; P refers to "promote": Promote business of market entities, cooperate with cultural tourism enterprises to launch coupons, discounts and promotion, tourism itineraries and other products on the main online platforms and actively guide cultural tourism enterprises to develop rural tourism business; S refers to "scenarios": Create technological application scenarios for market entities and use digital platforms and terminals to implement "integration of multiple codes". 

Author: Reporter: Zhang Yali Correspondent: Zhou Wei Photo by Ding Yijie  Editor: Li Jiameng