Hangzhou has launched "Amazing Night in Hangzhou", a cultural tourism IP brand of the city, since 2020 in order to win the battle against COVID-19 pandemic, promote the development of the city and reproduce the splendor of "Qiantang Night Market". In the past three years, "Amazing Night in Hangzhou" has attracted tourists of 436,000 person-times and has become an important event in the province and even in China to resume and promote consumption and demonstrate the vitality of the city.

This year, Hangzhou integrated "Song Culture" with the event. The 5-day main venue activity has totally attracted on-site visitors of 286,000 person-times and online live streaming audiences of 10.5 million person-times, with online & offline sales volume of up to 41,113,000 yuan.