Hangzhou Administration of Culture, Radio, Television and Tourism yesterday held media briefing for “China Tourism Day Propaganda & Cultural Tourism Consumption Promotion Series Activities 2022”. On China Tourism Day that falls on May 19, Hangzhou will launch cultural tourism themed activities in seven sectors, including fantastic Song-style cloud market. The activities cover more than 160 new cultural tourism products and people-centered initiatives with a purpose to reproduce the cultural life and consumption scenarios of Hangzhou as the most impressive city in Jiangnan and stimulate the potential of the cultural tourism market.

On May 19, Hangzhou will hold a series of “Discovering New Paradise” themed activities. Delicacies, guesthouses and agricultural products of various districts and counties (cities) of Hangzhou will be sold via live-streaming at 1:00 pm with the purpose to ease the difficulties of businesses. Meanwhile, Hangzhou will offer free tickets or discounted tickets for main scenic areas, introduce other preferential policies for cultural tourism and compliment away tourism packages. 

According to the relevant person in charge, Hangzhou will step up efforts in cultural tourism revitalization in the next three months. Availing the opportunity of China Tourism Day, Hangzhou will focus on culture, tourism, intangible cultural heritage, performance, camping, Song culture, rural area and other new business models to reshape new cultural tourism experience in the city.