Hangzhou, capital of East China's Zhejiang province, recently released a set of standards to regulate its live streaming industry. The new standards will take effect on Dec 30.
The move will set benchmarks for the healthy development of the livestreaming sector, officials said.
The standards are related to the management of business entities, live streamers and multichannel network organizations, and after-sales services.
According to officials, the move is aimed at dealing with inappropriate actions in the livestreaming industry such as false advertising.
The nation's first digital management platform for livestreaming e-commerce was also recently launched in Shangcheng district, Hangzhou.
The platform uses blockchain, big data and artificial intelligence technologies to analyze the video data of livestreaming e-commerce companies and will issue warnings to relevant authorities if any illegal promotional activity is detected.