Hangzhou has played a significant role in movie market as more and more movies choose to launch their premiere ceremonies here. “There’re multiple factors we have to take into consideration when it comes to choosing an ideal premiere city, such as the influence of the city, its box office, whether the citizens can appreciate and accept the movie, and whether the city matches the content and spirit of the movie,” said an insider. “The fact that more and more movies choose to launch their premiere ceremonies in Hangzhou well proves that the city has played a significant part in today’s movie market.” With advanced theatre facilities, reasonable theatre distribution, and massive movie-related enterprises, Hangzhou is now a movie market with huge potential, which is even more obvious in suburban areas far away from downtown.