Tmall and JD.com launched this year’s 618 Shopping Festival yesterday, announcing to extend the event to near one month this year, from 24th May to 20th June.

Tmall attracts 250,000 brands, 2.5 times the figure of a year earlier. 13 million kinds of commodities will be put on the online stores, among which 1.4 million of them are newly released. Over 90% of core brands will get involved in the advance sale on JD.com, interacting with over 3 million offline stores, which guarantees delivery within one hour in 1,400 counties and cities.