Heqiao ancient town has launched various forms of night tours to boost nighttime economy.

Nighttime economy refers to business activities in the service sector between 6:00 pm and the next morning. Tapping into the potential of consumption on shopping, catering and entertaining activities during the evening, the nighttime economy has been injecting new vitality into China's economic growth.

Many cities across China have also rolled out plans to stimulate the nighttime economy. The nightlife boom came as more Chinese citizens increased their spending on leisure.