On the evening of January 15, the opening ceremony of Ningbo Sports Spring Festival Linkage 2023 with the theme of "greeting the Asian Games and celebrating the Spring Festival" was held in Intime Mega Town, Ningbo, Zhejiang. The activity was hosted by Ningbo Sports Bureau, Ningbo Asian Games Office and Yinzhou District People's Government of Ningbo. More than 100 people, including the representatives from various sports departments and sports social organizations all over the city and the heads of sports industry, participated in the event.
During the activity, the public welfare lecture was conducted to provide the public welfare training on sports skills. There were various sports experience competitions and other activities to make citizens attend sports events extensively. In addition, the Second-batch Ningbo Famous Sports Brand Cultivation Unit Certificate was issued, with a purpose to encourage enterprises to cultivate more sports brands of Ningbo and further improve the popularity and influence of Ningbo Sports.