The promotional meeting for the Hangzhou Asian Games 2022 marketing program is held in Hong Kong on April 15. [Photo/zjol.com.cn]

The Hangzhou Asian Games Organizing Committee (HAGOC) held a promotional meeting for the Hangzhou Asian Games 2022 marketing program in Hong Kong on April 15, attracting over 50 world renowned companies and organizations.

The event marked the first promotional meeting for the Hangzhou Asian Games 2022 since it launched its marketing program last December.

During the meeting, HAGOC officials briefed attendees on the marketing program, which is comprised of four major parts – a sponsorships program, licensing program, marketing operation program and ticketing program.

By March, the organizing committee had solicited partners in six areas, including information technology and cloud services, financial technology services, communication services, banking services, and air and auto services.

As an important international financial, trade, shipping, innovation and technology center, Hong Kong is one of the most competitive cities in the world and enjoys a high reputation internationally.

To further increase the international profile of the Hangzhou Asian Games, a Hong Kong liaison station was established in hopes of bringing together more quality enterprises and talents from Hong Kong and further advancing cooperation between Hangzhou and Hong Kong.

The promotional meeting will also be held in Beijing, Shanghai, Shenzhen, Hangzhou and Ningbo.