The first cultural consumption festival is held at Zhejiang Exhibition Hall of Hangzhou, Zhejiang province, from Dec 14 to 18. [Photo/zjol.com.cn]

The first cultural consumption festival, a gathering of hundreds of cultural and creative designs from China and abroad, kicked off at Zhejiang Exhibition Hall of Hangzhou, Zhejiang province, on Dec 14.

Aiming to build a platform for sharing traditional culture and stimulating cultural consumption in Hangzhou, the five-day event has four exhibition areas featuring a treasure house of paintings, calligraphies, copper carvings, ceramics and jades from across the country.

Cultural and creative products from the Palace Museum and Hangzhou-based Xiling Seal Art Society, along with toys made by Danish toymaker Lego, are on display.

Hangzhou is a city richly infused with cultural heritage, and the cultural feast is expected to further promote the cultural and creative industry of the city by creating a favorable environment for stimulating cultural consumption, said Chen Zhenlian, president of the festival.

Aside from the exhibitions, a wide range of experiential activities are also available, including hands-on activities and art courses.

The festival lasts until Dec 18.

Traditional cultural products and innovative gadgets are displayed at the first cultural consumption festival at Zhejiang Exhibition Hall of Hangzhou, Zhejiang province, from Dec 14 to 18. [Photo/zjol.com.cn]

Lego toys are exhibited at the first cultural consumption festival at Zhejiang Exhibition Hall of Hangzhou, Zhejiang province, from Dec 14 to 18. [Photo/zjol.com.cn]