About 74 percent of Chinese people are confident the country's culture will be globally popular, a survey has showed.

According to a survey jointly conducted by the China Youth Daily and wenjuan.com, more than half of those surveyed believe Chinese characters and traditional costume, designs and patterns are the top representatives of Chinese culture.

About 83 percent of the people surveyed said they have a strong interest in products that carry traditional Chinese elements, the China Youth Daily reported on Tuesday.

The majority of respondents said Chinese culture is reserved and diversified, with more than 78 percent questioning the way in which international brands employ Chinese elements.

Meanwhile, only 33 percent of the respondents considered bright red and yellow as elements representing Chinese culture, though the two colors were promoted by many designers.

According to the newspaper, a total of 2,000 people were surveyed. Among them, about half are post-1980s generations, while those born after 1990 account for 23 percent.