"Nighttime economy" has become a new consumption growth point in China. According to Alibaba's "nighttime economy" report, the per customer transaction is increased by 1,000 yuan per hour in Intime Miaojie App between 23:00 and 2:00 am, topping the list together with Tmall and Taobao.

"Stay up the latest night and use the most expensive eye cream!" It is a new cultural trend among young Chinese. According to statistics from Miaojie, online orders rocket after Intime's offline stores closed at 22:00 every day, and especially between 23:00 and 2:00 am when nearly 50,000 people are shopping through Miaojie App.

So far Intime department store has constructed an online and offline integrated "consumption -- fulfillment -- supply" link, so that customers can freely choose the shopping scene, aiming to create "the first never-closed department store in the world".

Since last year, the second phase of Intime's digital transformation -- the digitization of goods has been underway. Inventory management, online and offline products with the same price are just some of the changes visible to consumers. Intime business CTO Sanqi said: "What we are doing at this stage is like IOS, which can be implemented based on system development."

photo by courtesy of Intime Official Website